Bosque em defesa da vida: design de embalagem como ponte comunicacional entre instituição e familiares das vítimas homenageadas pelo projeto

Abstract

This final project presents the development of a communication artifact, intended for the families of those honored in the Bosque em Defesa da Vida project, in all its stages, in order to strengthen the connection between the Federal University of Alagoas (UFAL) and all family members involved in the project. The development of this artifact is justified by the need to fill an emotional and informational gap identified in the project carried out in 2011, within the university. The families of those honored did not have access to tangible resources that explained and instructed in detail the project and its stages, until the moment of planting. This work has the general objective of developing a design piece for the Bosque em Defesa da Vida project (UFAL), which includes graphic communication artifacts and symbolic objects related to the ritual proposed by the aforementioned project, taking into account both primary functions of packaging design (protection, transportation and storage) and symbolic and communicational functions, inherent to information design, so that this piece functions as a bridge between the institution (UFAL) and the families of the victims. The development of the artifact transcends the academic scope, and is a sensitive and creative response to the needs identified in the Bosque em Defesa da Vida project, representing a significant contribution to society by providing symbolic and therapeutic support that aims to fill existing gaps and strengthen ties between family members and the memorial space, thus reaffirming the relevance and positive impact of this work, entitled "Tribute to Life" in people's lives.