A cobertura sobre saúde na mídia independente alagoana: um estudo sobre o Olhos Jornalismo e a Mídia Caeté

Abstract

This research aims to analyze the reports on health produced by two independent Alagoas: Eyes Journalism and Media Caeté, both located exclusively in the digital environment. For this, we examined all the content published by the portals in 2022, with the aim of investigating how health is addressed by the local independent media and the particularities of the content of these vehicles. The study brings a quantitative survey and a qualitative Content Analysis (CA), based on the French approach, specifically by researcher Laurence Bardin (1977, 2016). Our aim was to investigate 13 subjects that bring health as the main guideline, to understand through content analysis how these media work this theme, considering both the textual and visual structure. In addition, it was also possible to identify if there are aspects of abandonment of the logics of the journalistic coverage of traditional media, bringing an approach with a differentiated bias. Based on the analyzed productions, we found characteristics present in both vehicles, such as the deepening of the subjects, which is reflected in the extension of the texts, the emphasis on guidelines little explored by hegemonic media and the visibility given to social minorities, that have an active voice in the reports. We conclude that the Eyes Journalism and Media Caeté, although they are recent media, fulfill the role of highlighting local issues and investigate what is behind the highlighted problems, since its financial and editorial independence reflect directly in the resulting in informative content that brings a critical approach and give greater focus to public health issues.