Plataformização do trabalho no serviço social: a atuação dos/as assistentes sociais no instagram

Abstract

Information and Communication Technologies (ICT), as a product of human activity in a capitalist society, have been incorporated into work processes and have made it possible to create new types of work developed on digital platforms. Platformized work stands out in this context due to the growing number of workers performing their professional duties through platforms or apps, attracted by the entrepreneurial logic of “create your own business” or “be your own boss”. Based on this assumption, it can be seen that social networking platforms, as a marketing space, are an attractive means of employment for professionals specialized in various areas, including Social Work professionals. In this sense, this work aims to characterize and analyze the professional performance of social workers on social networks, specifically Instagram, based on studies resulting from Scientific Initiation research, developed between the years 2022 to 2024. By carrying out bibliographical research, it was possible to understand important categories for discussing the subject, such as work and technology based on the studies of Marx and Álvaro V. Pinto. At the same time, the results of an exploratory and qualitative study made it possible to understand a current trend in the field of platform work, also experienced by social workers, which is working on social networks. Thus, it can be seen that the incorporation of ICT into the workplace has an impact on the professional practice of social workers, driving professional activity via digital platforms as an alternative to market conditions.