“Palco do saber”: projeto experimental de relações públicas para DITEAL e públicos estratégicos

Abstract

The aim of this final paper is to present an experimental Public Relations project involving art and education for public school students. The chosen object of study was the Diretoria de Teatros do Estado de Alagoas (Diteal), and using ethnographic methodology based on Mattos (2011), a detailed research about the institution was conducted. The theoretical framework is based on Kunsch (2006 and 2007), Marchiori (2008), and Baldissera (2012) to understand communication and organizational culture, Lisowski (2015) on the role of the State as a democratizer of culture, and Lima (2019) to delve into public art education in Maceió. The research enabled the diagnosis that there was a need for the creation of a project to address the gap in the lack of art education and artistic practice for public school students. Therefore, the 'Palco do Saber' project seeks to fill this gap by bringing art and culture closer to these students and their communities, with classes, experiences, and the culmination of exhibitions and presentations in theaters.