Moda e consumo sustentáveis: um estudo de caso

Abstract

The quest to identify which factors lead to the understanding that the objective of Ecoar de Maceió – Alagoas can influence research and consumption. Having as specific objectives: to identify the concept of sustainable fashion, theoretically contest the importance of sustainable consumption, specify how the history of the thrift store in Brazil took place, exemplify a sustainable thrift store in Alagoas and study the profile of clothing consumers. Thus, the results of this study were used as research methodologies and data collection from bibliographic references and for the qualitative results to be studied, used as research methods and data collection in fundamental references and that were used to be qualitative and obtained from be used by and to consumers. From this, it can be seen some concepts such as sustainable consumption and sustainability, a discussion about the meaning of fashion and sustainable fashion, the origin of thrift stores in the world and in Brazil, a specific case study and debate on the profile of consumers. However, in view of the research that was carried out, it was observed that the thrift store promoted a change in fashion and consumption, as it would make it possible to reuse existing clothes and used clothes, as is also the case with vintage pieces, as propagated by awareness of sustainable consumption through social networks.