Explorando as perspectivas de ampliação dos serviços na economia criativa em contexto da pandemia de Covid-19

Abstract

This study's general objective is to discuss the potential for expanding the services offered by the Creative Economy during the tumultuous period of the COVID-19 health crisis, from 2019 to 2020. The focus on this economic management model highlights an interface that sought to minimize, in a mutual, the adverse impacts of the pandemic between the different creative sectors. To this end, we intend to outline the following specific objectives, characterize the COVID-19 pandemic context, conceptualize the creative economy, and analyze the effects of the pandemic on the creative sector of the Brazilian economy, with a focus on the musical area. Through a bibliographical review, it was possible to verify the relevance of the creative economy in mitigating the restrictions imposed by social isolation, highlighting its resilience, capacity for adaptation and ability to transcend regional borders in the face of the health crisis. Digital platforms and the search for innovative alternatives allowed the continuity of artistic activities: theater, shows, television programs, virtual exhibitions of fine arts, among others. However, it is clear that this sector still needs more effective support from public policies to fully recover and continue contributing significantly to the cultural and economic development of Brazilian regions. It is hoped that this study will contribute to the recognition and appreciation of the importance of the creative economy in the Brazilian cultural scene, as well as to the stimulation of initiatives that strengthen the protagonism of this fundamental sector for the construction of the cultural identity of the different regions of the country.