Gestão da inadimplência nos serviços educacionais: uma análise da literatura acerca do período pré e pós pandemia

Abstract

With the increase in global competition, companies strive to consolidate themselves in the market through a variety of products and competitors. To achieve this, they must remain competitive. However, the world has experienced a critical moment resulting from the Covid pandemic. 19 which occurred quickly, generated na economic, political and social crisis, requiring urgent solutions. Thus, the guiding question of this research arose: Was there an increase in defaults in educational services in the pre- and post-pandemic period? As a general objective, we seek to analyze the rate of default in educational services. And as specific objectives, address the main difficulties and the solutions adopted; describe the research results in the correlated pre- and post-pandemic period between 2020-2023; and list the main decisions concluded. The research methodology based on literature review, based on bibliometric review with a descriptive purpose and qualitative approach, data collection and analysis used works published in the pre- and post-pandemic years (2020-2023). The search results found 315 publications, 300 from Google Scholar and 14 from SciElo. Of this total, after reading the titles and abstracts, 26 articles were considered eligible for reading in full, 19 articles were excluded for the following reasons: default in public and private schools (n = 4), default in technical schools (n = 3 ). ), review study (n = 2), analysis study (n = 2), duplicate study (n = 2) and articles that did not answer the guiding question (n = 00). Therefore, 6 articles were included for qualitative analysis. Finally, the main difficulties and solutions adopted by companies; One difficulty cited is the fact that private institutions depend on monthly fees to remain active, which was decisive for the immediate resumption of classes in a remote format, negative financial and operational impacts generated by the pandemic in all sectors reached in the educational area. And as for decisions, companies with good results during the covid-19 pandemic were associated with the company's strategic position in the market and that the strategic planning developed improved the proposals for actions to improve the management of institutions' propensity to evade.