A WICCA NO BRASIL DE 1980: uma análise da obra O Poder da Bruxa

Abstract

This study sought to investigate the introduction of Wicca in Brazil. The primary objective of the research was to identify the cultural trends surrounding the book The Power of the Witch, which was translated and published in Brazil in the late 1980s. To this end, the research was grounded in the concept of modern witchcraft as presented in Ronald Hutton's *Triumph of the Moon* (2019) and Jeffrey Russel's *A History of Witchcraft* (2019). The research methodology was based on discussions of cultural history by Roger Chartier, aiming to identify the practices and representations that shaped the social reality depicted in the analyzed work, *The Power of the Witch*. The findings indicate an affinity with the influence of 1980s counterculture. The study concluded that the book conveys a powerful sense of purpose and sparks significant market interest.