Doidas varridas - as representações de loucura e feminilidade na mídia

Abstract

The production for social media addresses how the media works Modern Love, Crazy Ex-Girlfriend, Taylor Swift, Marina Diamandis, WandaVision and Harley Quinn portray madness and psychiatric disorders in the universe of femininity. With illustrative videos and images representing the archetypes and themes used in the project. The work addresses the role of journalism as a means for constructing the collective imagination, also considering concepts related to awareness, culture, archetypes, femininity, happiness, trauma and loss. The format was chosen for the project because of the accessibility of the content on social networks and its potential reach. As a result, the "Doidas Varridas"(“Nut Jobs”, in free translation) channel is available for the community, contributing to the dissemination of mental health content for women and addressing the importance of treatment and follow-up. In this way, contributing to more people knowing about this subject in an accessible and democratic way.