Design de experiência: um estudo de caso do ENEJ Digital 2022

Abstract

The present study aims to explore the process of creating and implementing the digital modality of the Encontro Nacional de Empresas Juniores (National Meeting of Junior Enterprises), ENEJ, a prominent hybrid event within the Movimento Empresa Júnior (Junior Enterprise Movement), MEJ. This hybrid event aimed to be the main connection point between junior entrepreneurs and partners, and its conception described here appropriated methods and tools inherent to Service Design, with the user as the central point of its construction, adopting experience design as a key point in this construction. With the purpose of enhancing user experience in the digital version of the event and promoting innovation in the field of digital events, the design thinking methodology was adopted as a guide in the project stages, along with tools from various knowledge areas in addition to those mentioned earlier. The application of this methodology resulted in the development of an adaptable and customized model of the platform where the event took place, integrating all the principles and requirements identified in the study of user experience. This study follows the trajectory of the digital modality of the event from its conception to its implementation, aiming to provide a personalized and user-centered experience.