Plano de negócio : ML Consultoria

Abstract

The present study aims to analyze the viability of an enterprise by the company ML Consultoria, focused on training and improvement in customer service, aimed at restaurants and eating out establishments in Maceió/AL. The company aims for establishments to increase their competitiveness through the full satisfaction and enchantment of their customers, through service, making them loyal and channels of reach to other potential customers, expanding the food away from home sector, generating more revenue and jobs in the capital. It is based on recent studies that show the expansion of this market and the need for improvement of employees who work in it. A broad analysis was developed, considering marketing, operational and financial planning, the latter, raising the estimate of costs and expenses, culminating in feasibility indicators, which show that the estimated profit and return on investment are high, thus concluding confirmation of the viability of the project.