A importância do instagram na preservação da cultura das quadrilhas de Maceió-Alagoas

Abstract

Culture is present everywhere, being part of the global daily life of the most diverse social groups. However, creating culture is a direct way of communicating through traditions with new generations. Therefore, the connection between culture and communication is inevitable, as they are social segments that are interconnected in preserving the cultural roots of a given society. From this, this study goes beyond this interconnection, showing how technological advances through digital evolution, symbolized by social networks (digital communication) have acted as a preservation tool for popular cultures, highlighting the preservation of the June gangs of Maceió in Alagoas. To better understand the importance of social networks in the continuation of the June gang culture, Instagram was approached as a multifaceted tool in disseminating this popular practice that is so rich that it is part of Brazil's historical cultural scene.