O papel da informação para a implantação e desenvolvimento da inteligência competitiva: um estudo realizado nos alambiques alagoanos

Abstract

Sugarcane production was one of the first economic activities in Brazil and in Alagoas it was no different, until today it has a considerable participation in the economic development of the state, naming itself as the sugar and alcohol sector. The present work addresses how information can contribute to the implementation and development of competitive intelligence in the sugar and alcohol sector, more precisely in Alagoas stills. Conceptualizing information, competitive intelligence, describing how the process takes place within a company, reporting how sugar cane planting and cachaça production began in the state, showing data from the first mills dated in works consulted finally presenting the chosen stills, dusting its history and its performance in the market today. Data collection was done through a questionnaire containing open and closed questions sent to them with the purpose of profiling their current managers, the size of the company and how it performs competitive intelligence. The limitation of the research was due to the difficulty in contacting two of the three stills selected, however, it also occurred that the still that was available to answer the questionnaire and thus participate in the research, did not return the questionnaire. research as originally planned. The research was carried out in the form of a case study. Thus highlighting the absence of sectors directly responsible for the development and implementation of Competitive Intelligence where few or no actions are taken.