Comunicação pública alagoana em tempos de pandemia uma análise dos releases da SESAU-AL sobre a covid-19 (2021-2022)

Abstract

Public communication is fundamental to guaranteeing the democratization and access to information from organizations connected to the State. During the COVID-19 pandemic, this became even more evident, especially in state and municipal communication offices, where there was the greatest flow of data about the disease. This monograph is based on 324 releases produced by the State Department of Health of Alagoas (Sesau), which served as empirical material for analysis to understand the scenario and the role played by the communication department of the agency over the course of a year. The theoretical framework utilized works by Pierre Zémor, Elizabeth Pazito Brandão, Jorge Duarte, Margareth Kunsch, among other authors. Overall results revealed the standardization of materials, storytelling, and sensitization of victims' stories, promotion of public image, and news reposting. Thus, the work aims to contribute to studies in public communication and reveal some communication tools used during the pandemic.