Competições de inovação como catalisadores do empreendedorismo inovador: um estudo de caso do Projeto CAS

Abstract

In the modern context, a country's economic and social development is fundamentally influenced by entrepreneurship and innovation. The light of innovation competitions has resulted in the intersection between these two concepts, being the object of study and growing attention, making it an important tool in promoting entrepreneurship and generating new ventures. In this sense, the general objective of this work is to understand the impact of entrepreneurship education and innovation competitions on the development of innovative entrepreneurship in Brazil, with a specific focus on the Alagoas Startups Circuit (CAS) project. To achieve this goal, four specific objectives were established: to explore entrepreneurship education in Brazil, to investigate how innovation competitions influence innovation and drive new ventures, to study the CAS Project and to understand its methodology. A deeper understanding of the mechanisms that drive innovative entrepreneurship through competitions is what makes this study important. This can provide useful insights for public policies, entrepreneurial education programs and private initiatives aimed at economic and social development. Analyzing the effects of innovation competitions can provide useful guidelines for improving these initiatives and maximizing their impact on promoting entrepreneurship and creating a vibrant entrepreneurial environment in Brazil. To achieve this goal, the methodology involves a review of the literature on entrepreneurship, innovation and innovation competitions, providing a solid theoretical basis for the analysis of the research results. Data analysis will be carried out in two stages, including a description of the CAS Project and a detailed analysis of the methodology employed, with an emphasis on the SUS Alagoas Health Challenge Marathon and the 1st Alagoas Health Weekaton. Finally, explanations will be presented, highlighting the main findings and recommendations for future research. This study has increased knowledge about the role of innovation competitions in stimulating entrepreneurship and will provide important information for academics, professionals and policymakers who wish to improve the entrepreneurial environment in Brazil. It also highlights the need for more empirical research and cooperation between the productive sector and academia to effectively implement these methodologies, providing valuable inspiration for organizations interested in promoting these initiatives in their communities and environments.