Plano de negócios para um E-commerce em joias em prata: estúdio prata 925

Abstract

It is known that the business plan has its importance so that errors are minimized even in the planning phase. Therefore, this business plan aimed to structure the business and verify the feasibility of opening a silver jewelry e-commerce, from market research to economic financial analysis. The business consists of an online store specializing in 925 silver jewelry, with retail sales and shipping throughout Brazil. A manual of positions and salaries was developed, followed by the definition of strategies, market analysis, consumer market, suppliers and competitors, in addition to sales projection and the entire financial structuring. With this, it is possible to have a vision of the business in all scenarios, ensuring security when making the investment. Your target audience was best defined through market research, where the audience profile was defined. Finally, the business presented a good profitability index and a positive return on capital period, which proved to be a profitable and profitable business.