A utilização do Facebook pelas bibliotecas do Sistema de Bibliotecas da Universidade Federal de Alagoas

Abstract

Libraries are a reflection of the community in which they are inserted. In the context of the evolution of information and communication technologies, as well as greater user interaction in social media, the university libraries are impelled to act in this new environment. This article analyzes the use of social media by the libraries of the Federal University of Alagoas. The research is of the bibliographic and exploratory type, with a qualitative and quantitative approach, the universe is composed of the 13 libraries of the Libraries System of the Federal University of Alagoas, with a qualitative sample composed by 8 of these 13 libraries, which make use of social media Facebook, being observed the variables on-line presence, engagement and visibility. Data collection took place from 04 to 23 April, and the last ten posts of each page / profile of the libraries in the said social media were analyzed. As a result, we perceive the on-line presence of most libraries analyzed, but visibility and minimum engagement. It is concluded that there is little appreciation of Facebook as a tool for disseminating information, communication and interaction with users.