‘Conhecerás a mentira e a mentira te aprisionará’: análise da desinformação ambiental nos canais da Jovem Pan no Youtube

Abstract

This monograph aims to map the actions of Jovem Pan channels in relation to climate coverage on the YouTube platform. Since 2020, Jovem Pan has shown itself to be a strident arm of Bolsonarism and conservatism in Brazil. Therefore, an approach is necessary to identify the position played by the group in the panorama of disinformation about the Brazilian socio-environmental issues. The first stage of the work included an analysis of the content of all videos about climate change and global warming published by Jovem Pan channels on YouTube between 2015 and 2022. To this end, the YouTube Data Tools tool was used to obtain data. The second and final stage was characterized by topic modeling of the comments left by users on the main problematic videos in the analysis. The research results point to a strong role Jovem Pan plays as a disseminator of distorted, inconclusive information and attacks on public policies that aim to mitigate climate change. Through commentators and presenters, the Bolsonarist outlet has encouraged worrying toxic discourses about the well-being of the planet. Furthermore, it was found that, going against its rules and privacy policies, YouTube has been allowing problematic content to continue to gain traction on the platform.