Análise do sistema do controle gerencial varejista um estudo de caso de um supermercado de médio porte na Santa Lúcia em Maceió/Alagoas

Abstract

With technological advances, the world has become increasingly globalized, and new software has been developed to meet the public's new demands and needs. Business organizations look for management software to integrate into their businesses and facilitate day-to-day operations, in addition to providing accurate data and resources for organizations. The moment of transition of the company studied motivated the use of management control systems and engagement in digital marketing, to extend its life cycle in these environments of extreme complexity and uncertainty, understanding the use of these systems to reformulate strategies in retail and in the digital sphere. The research aimed to analyze the process of adopting the management control system in the medium-sized supermarket in the Santa Lúcia neighborhood in Maceió / Alagoas in the application and implementation of the virtual store. The research was classified as a descriptive case analysis with a quantitative approach in the development of indicators to assist the company in measuring results and identifying bottlenecks in its strategies and qualitative in monitoring and describing the virtual store implementation process, carried out through interviews with management leadership and employees in the registration and telesales sectors. The results reflect that the strategies used by the company aim to increase its market share, expanding its customer network, applying digital marketing strategies and management tools to promote the company's online store.