Ilha do Ferro: do território ao pictórico: problematizando a artificialização de uma “identidade” sertaneja a partir do Design

Abstract

With the aim of investigating and discussing the phenomenon of metamorphosis between organically occupied hinterland territories and constructed intangible artifacts, this undergraduate thesis revolves around Ilha do Ferro. The village in the hinterland of Alagoas is now nationally known for its carved wood craftsmanship and the distinctive Boa Noite embroidery, predominantly consumed by audiences in the Rio-São Paulo axis and regional metropolises. Through interviews with residents, apparent changes in the community's habitus over the past decades are identified, accompanying its integration into artisanal-touristic market niches and adaptation to a Northeastern model demanded by the consumer public external to the locality. The residents' discourses are analyzed, taking into account some insights found in the perspectives of authors such as Albuquerque Júnior, Bourdieu, and Lefebvre, associating them with tools of Spontaneous Design, in its strategic and intuitive nature. The project aims to direct the investigation of the locus as a manufactured space, its target audience, and its potential impacts on the hinterland dweller, with the research serving as the starting point for the deepening of these reflections.