O impacto da boa gestão dos controles gerenciais, gestão de operação e gestão de marketing no indicador de produtividade, do programa ali produtividade, nas micro e pequenas empresas do município de Maceió

Abstract

This work seeks to examine the interconnection between the good management of managerial, operational and marketing controls and the productivity indicator in Micro and Small Enterprises (MSEs) in the municipality of Maceió and highlights the role of SEBRAE in promoting good management practices. The study is based on data from SEBRAE's “Local Agent for Innovation in Productivity” (ALI-Produtividade) program, investigating whether there is a positive impact of good management of managerial controls, operation management and marketing in MSEs in Maceió. The study sought to analyze whether these elements are connected, the work seeks to verify whether there is a correlation between effective management practices in the productivity indicator of these companies and the perception of businesspeople and managers about the object of this study. The methodology applied was exploratory of a descriptive nature, concentrating a qualitative analysis of real data, extracted from 20 companies, which participated in the ALI Program during the months of July and December 2023. To this end, the innovation radar was used, applied in Stage 01 of the ALI Productivity Program, as a tool for analyzing the diagnosis of companies' management control levels, the research demonstrates how the productivity indicator relates to good administrative, financial, operational and marketing management practices, such as: monitoring of performance indicators, goals, control of billing and monthly costs, standard for carrying out activities, control of stock levels and measurement of quality of products and/or services provided, bonuses for goals achieved, pricing of products and/or services , applying customer satisfaction surveys, monitoring market trends and promoting the company. The results highlight that there is no correlation between good practice indicators and productivity per person in companies, the perspective of entrepreneurs and managers and the possibility of future studies for a more in-depth understanding, which allows elucidating the determining factors of productivity in these organizations.