Análise de mercado e percepção da população sobre energia solar em Maceió - AL

Abstract

ABSTRACT

Photovoltaic solar energy is an alternative source of energy and its use is increasingly popular both in knowledge, technology and development in the market. The high demand made the solar energy market expand, making this source competitive in the market. With this, the present work aims to analyze the perception of the population about solar energy in Maceió - AL, as well as its market. For this research it was necessary to identify companies working in the capital and prepare a questionnaire for these companies and another questionnaire aimed at the population, in order to verify how widespread solar energy is. The responses collected and processed by Excel, transformed into graphical representations to be analyzed and discussed. The analyses consist of identifying whether the population has access to information and basic knowledge of solar energy, if there is a desire to acquire the photovoltaic system. Whereas part of the research is focused on companies, in order to know about the market perspective, time of operation, etc. The results indicated that 67% of the companies interviewed believe in the growth of the energy market in Maceió. The companies that are already active in 46 active companies in the market. 50% of companies have the time of operation in the market in up to 4 years indicating a recent market. The average fixed employee is up to 10 people. The Maceioense population has more access to information where 99% of the interviewees confirmed that they have basic knowledge about solar energy and that 53% through the Internet this knowledge was disseminated.Social networks account for 50% of the media used by companies to attract customers. About 78% of the interviewed population has the desire to acquire the photovoltaic solar system in their home. The trend is that more companies will emerge disclosing the use of solar energy where we will have a greater movement in the market, more contributions to the environment and a way to save on the energy bill. Keywords: solar energy; market; population; Maceió - AL.