Plano de negócios: viabilidade de abertura de uma confeitaria para pessoas com restrição alimentar em Capela-AL

Abstract

The study in question has as its theme to carry out a Business Plan for the installation of a confectionery for people who have some medical food restriction. Considering how important this tool is for entrepreneurs so that there is planning for decision-making to invest in a commercial activity. This work aims to analyze a study to verify the feasibility of investing in an enterprise in the confectionery market aimed at people with restrictive diet in Capela-AL. To achieve the purpose, a search was carried out for articles, books, dissertations and theses in the Scielo, Google Scholar and Periódicos Capes databases. In addition to searching the databases, searches were also carried out on websites, newspapers and magazines. The work is methodologically classified as an applied bibliography, as it aims to verify the economic viability of implementing a business. It is possible to verify that people who have some type of dietary restriction face many difficulties in finding products that actually meet their needs. in a healthy way. Thus, the confectionery offers its customers food for those who suffer from intolerances to gluten, lactose, animal products and diabetics. The market analysis, marketing, operational and financial plans were the steps that validated the viability of the enterprise, as it was verified that there is a demand for the development of this type of business and financially the plan also proves to be viable. The objectives were successfully achieved.