O instagram como campo etnográfico digital: compreendendo aspectos da cultura digital a partir dos perfis de dois influenciadores digitais da cidade de Maceió - Alagoas

Abstract

This dissertation proposes to carry out a Digital Ethnography seeking to understand aspects of the Digital Culture that occurs on Instagram from two Digital Influencers in the light of the Actor-Network Theory (ANT) which understands objects and subjects, human and non-human, as network actors. , called hybrids by this theoretical-methodological current, where they are all networks because they act and produce other actions based on associations. Instagram is an online social network that promotes different flows, experiences and interactions in its virtual environment, resembling a city space. Another striking aspect on Instagram is how the presence of Digital Influencers has been mobilizing and transforming the modes of sociability for the collective understanding of this Digital Culture based on sociotechnical networks. I was interested in identifying aspects related to the interactions that are produced in order to understand the sociocultural construction in this field with the central hypothesis that in order for beings to exist, they need to go through others, including non-humans, acting and making them act for the course of transformations. From the literature review, I entered the Digital Ethnographic field, seeking to understand how social relations are constructed through the use of forms of language created especially by images and actions that manufacture online and offline associations in which they produce possible effects. From this investigation, I observed how humans and non-humans act by performing other behavioral logics, with Digital Influencers being the result of a network of heterogeneous elements. The interest was to understand whether the ways of exercising the role of Digital Influencers is only possible when this socio-technical network is activated or not. The selection chosen for this field were the profiles of digital influencers who live in the city of Maceió - Alagoas, Endy Mesquita (@endymesquita) and Gustavo Moura (@gugashow_), based on wandering approaches, participant observation, with these two interlocutors I was able to learn such ethnographic experiences.