Desenvolvimento do sistema de identidade visual da The Best Bri: brigadeiria diet

Abstract

The way in which the brand is perceived, recognized, remembered by consumers and highlighted in the market depends on the adoption of various strategies and, among them, is the discipline of graphic design through the brand's visual identity, which acts as the tool capable of of translating its essence, its purpose and the message that needs to be transmitted to its consumers, in addition to giving it credibility. For this reason, this work is dedicated to the development of a Visual Identity for The Best Bri, a diet brigadeiria recently created in Maceió-AL by administrator Ester Giulia, who believes it is possible to have a healthy life, without being tied to an extremely restrictive diet. which would constantly require moments of pleasure to be sacrificed, such as tasting desserts. Maria Luísa Peón's (2003) methodology was adopted for the process of developing this Visual Identity System, which is divided into: (1) Problematization; (2) Design; (3) Specification. The results of the visual identity proposed in this research made it possible to communicate the brand's purpose and reach its respective audience, as well as apply it in suggestions for points of contact and in the visual identity manual itself, which contains the technical specifications and directions of the brigadeiria The Best Bri.