Ambrosia: desenvolvimento de identidade visual para uma empresa de sexual-care no mercado emergente

Abstract

Recognized as the founding act of life, sex surpasses, throughout Western history, the biological and merely reproductive dimensions. In our social structure constituted under the gaze of the cisgender and heterosexual man, the ways of conceiving love and sexuality now understood as an act related to the gods and sublime pleasure, Sometimes being blamed for the corruption of purity contributed to the sexual manifestations of some groups and bodies were repressed. In this sense, the present work, by understanding the social role of design as an emancipating agent, intended to develop a visual identity system for the fictitious brand of sexual-care Ambrosia by walking the paths of sexuality as self-care, tensions and resistances that mark their processes. The work plan discusses the brand and its concepts through the lens of design as well as the foundations of the creation of Visual Identity Systems, focusing on stages of Bibliographic Review, which include the discussion of authors such as,WHEELER (2012), PEÓN (2011) and AAKER(1998).In addition, we give ourselves to the survey of methodologies (MUNARI, 2008 and WHEELER, 2012) forth e development of a hybrid methodology. analyzing the company, the customer and the market through its competitors and it star get audience,synthesizing the datacollectedin guidelines and concepts to then develop the object of study and its developments. At the end, it is presented the development of the visual identity composed of the logo, alphabet and institutional chromatic pattern,as well as the descriptive memorial, as well as Mockups of identity applications.