As relações públicas como instrumento na construção da identidade e imagem de artistas independentes: caso Allan da Costa

Abstract

This course conclusion work consists of discussing how Public Relations can contribute to the construction of the image and identity of independent artists, based on the perspectives of independent artist Allan da Costa. The general objective of this work is to develop a Public Relations plan for the independent artist. For this, first a theoretical aspect was admitted, in which the interfaces between Public Relations and the independent music market, the importance of image management and the planning process for artistic careers are contextualized through a bibliographical review and finally, the proposition of the experimental product, with the elaboration of the Public Relations plan for the launch of the album “Afrodisíaco”. Conferring the contribution of Public Relations based on the adaptable nature of the profession and its techniques to the most diverse marketing areas.