O vendedor ambulante no ambiente de comércio: livro ilustrado acerca da vivência no mercado informal do centro de Maceió

Abstract

The increase of people working in informal work modalities led to the formation of an informal street market in the Centro neighborhood in Maceió, Alagoas - Brazil. Depending on the current municipal government, the public space where the group of workers remains has suffered attempts to have them removed from the site, even though they have been in the region since the end of the 20th century. Considering that the presence of informal vendors is linked to the commercial culture of the neighborhood, expressing different forms of vernacular organizations of commercialization and social interaction, a project was developed for the production of an illustrated book that graphically represents the typical characteristics of this market, to highlight its importance in shaping the atmosphere and experience of commerce in Maceió. Through the methodology of Bruno Munari, it was possible to elaborate a graphic product in a creative and experimental way and to obtain, as a result, a book that approaches the experience of the sellers and expresses the experience of Center integrated by them, pictorially portraying different importance of the marketing culture of which they make part. The project was happy to provide readers of the material produced with an immersion in the experience of Centro.