Contribuições da discografia do grupo musical BTS em processos de incentivo à leitura ao fandom ARMY

Abstract

Reader formation is an essential process that requires stimulating the pleasure of reading, developing critical and interpretive skills, as well as offering challenging and consistent activities, which can be rewarding by making readers more critical, reflective, and creative. In this context, reading mediation plays a fundamental role in facilitating readers' access to the world of literature. In the case of BTS fans, known as ARMY, who incorporate literary inspirations into their songs, it is crucial for the mediating librarian to be familiar with their tastes and interests in order to provide suitable and relevant reading recommendations. The aim of this research was to analyze the potential influence of BTS lyrics on motivation for reading, as well as on reader formation processes within their ARMY fandom. The methodology used was descriptive. The research sample consisted of 259 ARMYs. Online questionnaires and content analysis were applied as data collection instruments, creating pre-categorized variables to conduct an analysis of the relationships between topics addressed in the songs and literary works, and to understand how the fandom receives this influence and engages to encourage other ARMYs to read more, thereby creating a cyclical process. The research results revealed that, when analyzing BTS's musical career from 2013 to 2020, 16 songs were identified that present literary references to 15 works of various types, such as narrative, non-fiction, poetry, manga, drama, and libretto. Therefore, it is concluded that 78.2% of the respondents were encouraged to read more by the BTS group.