Inovando em um setor tradicional: o que as construtoras de pequeno e médio porte podem aprender com as startups

Abstract

Talking about the almost exponential rate of closing companies has become commonplace these days. The construction industry, which promised growth from 2021 onwards, has unfortunately been severely shaken by the pandemic. And all aspects of this large industry were impacted, from small construction companies to large ones. A high power of adaptation or even reinvention was required from everyone. Thus, it has become even more necessary to constantly assess and reassess threats, opportunities, strengths and weaknesses in a strategic way for the survival of companies. In a world accelerated by Industry 4.0, new technologies are changing society and the market. Within this context, there is no way not to consider it within a perspective of streamlining the production process and delivering value by the company to its customers. Given this scenario, the present work proposes a study of the business model, based on the canvas method, of startups, companies that revolutionized the market by analyzing the technology cut for the scope of civil construction, specifically for small and medium-sized construction companies.