Análise diagnóstica da comunicação interna da APALA

Abstract

The present study aims to conduct a previous study about the internal communication of the APALA - Alagoas Leukemia Parents and Friends Association. In the course of the development of this information collection, several subjects were researched to compose the theoretical foundation as the communication process in all its applications, such as public relations, business communication and internal communication, notions about human relations studies and their connections with communication and marketing, administration, vision and business mission and information systems. After the study began, the authors visited the association and carried out research with the collaborators and the assistants of APALA. Through the data obtained, it was possible to elaborate an internal analysis according to the needs of the institution. Objectives, goals, strategies and actions, as well as the forecast of a schedule of follow-up and correction of the planning were elaborated to compose the research.