Plano de negócio para análise da viabilidade de um espaço de desenvolvimento integral para bebês e crianças pequenas em Maceió-AL

Abstract

With the constant updating of the market and the needs that arise for the survival of an enterprise, it is to know that the entrepreneur may be able to identify factors that help both his maturation and his advancement. For this, good planning and technical assistance are necessary to reduce possible failures. This work aims to carry out a Business Plan in order to analyze the viability of a space for integral child development for babies from 0 to 3 years old, through a survey of costs, expenses and income; determining the initial investment, labor, products and materials; it is possible to carry out a SWOT analysis based on data from the internal and external environments, as well as draw a profile of customers and potential customers through descriptive quantitative research applied by email from the enterprise's database. The survey covers all parents of children currently enrolled in the development and those on the waiting list. At the end of the study, it was possible to analyze the necessary components and the feasibility indicators.