A importância das relações públicas comunitárias para a educação ambiental: uma análise da Superintendência Municipal de Desenvolvimento Sustentável e do aparelho Ponto de Entrega Voluntária (PEV)

Abstract

This work fulfills the role of demonstrating the importance of community public relations for environmental education, considering factors such as the right to information and communication, as well as the articulating role of the community public relations professional. The problem that guides this work starts from the following question: how can the communication of the digital media of the City of Maceió regarding environmental education, more specifically the Voluntary Delivery Points (PEV), become more effective and comprehensive? The objectives that guided the investigation were: to relate citizenship and the right to information with communication; demonstrate the importance of educommunication for environmental education; associate Community Public Relations with environmental education; and examine the digital communication channels of the Municipal Superintendence for Sustainable Development (SUDES). In this context, the concepts of environment, sustainable development, citizenship, educommunication discussed in the light of the author Ismar de Oliveira Soares and community communication in the perspective of the author Cicilia Peruzzo were worked on. Through an exploratory research, a bibliographic survey relevant to the topic addressed was carried out, an analysis was carried out to identify possible failures in the communication of the Municipal Superintendence for Sustainable Development, as well as to suggest new approaches for greater efficiency of the most varied channels of dialogue with the institution. and the possibility of community access to its information.