Plano de negócios: abertura de uma loja virtual de acessórios de vestuário masculino em Maceió-AL

Abstract

The male population has been increasing its concern with its appearance and, with that, its relevance for the fashion sector. In contrast, the use of technologies is producing significant changes in organizations and in the lives of consumers. The emergence of the internet has enabled the creation of new business models, such as e-commerce. Men’s space in the fashion sector has been growing for some Years now, as can be seen in the Men’s Fashion reports that Sebrae has been producig since 2014. The last one released at the end of 2021 revealed that this segment moved more than 13 billion dollars in Brazil and this revenue already represents about 30% of revenue of the apparel market. In addition, the survey brought a projection that by 2026 The value will reach 705 billion, accounting for clothing, underwear, accessories and male beauty products. In this context, it presents the men's fashion accessories virtual store as a focus on colored socks, for the segment of men between 18 and 35 years old who seek to dress in a relaxed and fun way. The main objective is to prepare a feasibility study to open the company, understand the needs and habits of the consumer, outlining more assertive strategies for the success of the business. It is a small enterprise with insertion in the online fashion market, offering a more humanized and close service to its customers, seeking its space and spreading its product in people's daily lives. This store will cover all of Maceió and later other regions, will be maintained with its own resources, economically classified as MEI and opting for Simples Nacional. With a relatively low investment of around BRL 4,337.05, it is estimated an annual revenue of BRL 78,310.00 in the first year, profitability of 40% p.a. and a return on investment of 01 year and 2 months. Thus, the venture will seek to meet the needs of an audience interested in its products and at an affordable price compared to competitors.