Plano de negócio: um estudo sobre a viabilidade da continuação e desenvolvimento da microempresa Cacto Printer no bairro do Benedito Bentes

Abstract

This study aimed to develop a business plan to gather information and assess the feasibility of continuing and developing the toner remanufacturing company, Cacto Printer, and to better understand the customer profile, the size of the market and the necessary measures to develop the enterprise. After asking to leave the company where he worked for ten years, the manager, observing the growth in the upper part of Maceió saw an opportunity to undertake in the branch of toner remanufacturing starting the enterprise in the neighborhood of Benedito Bentes where he lives to serve this upper part. But shortly after starting and getting some customers he noticed a certain limitation in getting new customers and saw the need to know the market better. It was then that he saw a good opportunity to make a business plan and at the same time his TCC to complete his college. The study showed a very competitive market, the profile of companies, technological trends and the main threats to the development of Cacto Printer. It also showed what are the strengths and weaknesses, in that way contributing to a better decision making. In the financial area, it showed that the project has a good percentage of profit and that the investment can be recovered in a period of five months, as long as more customers are obtained. When analyzing the data, the manager came to the conclusion that he needs to diversify the business by implementing new services such as ink cartridge refill and a great opportunity with printer maintenance services, especially Eco Tank Printers. He also saw the need for a good job of dissemination and awareness to get new customers. The data used were primary and secondary obtained through research with Google Docs and through websites. The methodology used was Surveys Positivista and the type of research was descriptive and quantitative.