Plano de negócio para direcionamento da estratégia empresarial de um salão de beleza em Maceió uma abordagem com design thinking

Abstract

Faced with a globalized world, organizations face some difficulties to remain firm in the market, they are political, tax and technological issues. For microenterprises, this is no exception. Therefore, it is necessary to plan before starting a new activity, which provides the necessary indicators for the implementation of a new enterprise. The present study has as its theme the elaboration of a business plan for a better direction of business strategy of a beauty salon in Maceió/AL, more specifically in the neighborhood of Jatiúca. Being a work that aims to be relevant for young people and others interested in the area of entrepreneurship in the State of Alagoas. The present work encompasses the key aspects to analyze, deeply, the viability of the business. It was necessary to define the initial investment, outline the profile of the target audience, study the suppliers and main competitors and outline the financial and operational planning.Seeking the engagement of the public as a whole and the attractiveness of the business in the medium and long term, marketing and marketing strategies are used, analyzing the main strengths and weaknesses, opportunities and threats as barriers to entry.After the expected billing was outlined and, including all costs and expenses with direct materials, labor, personnel expenses and tax dealings, a positive operating result was obtained, thus contributing to the success of the business. Using the main financial indicators of feasibility: break-even point, profitability index, profitability index and time of return on investment, the payback, it was possible to conclude that the business is viable and attractive.