Como as finanças comportamentais se apresentam na tomada de decisão, no modelo dinâmico de Fleuriet de gestão do capital de giro

Abstract

This paper has the objective of identify the presence of heuristics in decision-make problems in bars and restaurants in Maceió city, in regards to working capital. The main studies used as base for the theoretical foundation of this work came from Fleuriet, and Kahneman and Tversky. The identification of the chosen heuristics of anchoring, availability and representativeness was made possible through a survey on Google Forms. This survey was spread among the participating organizations presently as well as online. With a total of 53 valid responses, this paper used Shapiro Wilk’s test to evaluate the normality of the received data, and then the Kruskal Wallis test to identify the possible influence of the heuristics between the variables age, formation, gender and occupation, using a significance level of 5%. The results didn’t find any relations between the behavioral heuristics presence and the chosen variables, but, applying a binary index over the quantity of answers that had heuristics present, was revealed that most answers suffered from cognitive influence. That way, the article shows that behavioral finance is a subject that can contribute to future research and be an asset for people responsible for making decision problems.