Play Beer: plano de negócio para implantação de um pub no bairro Jatiúca, Maceió, Alagoas

Abstract

This work has the objective of elaborating and presenting a Business Plan for the implementation of a company in the segment of bars and restaurants, more precisely a pub, to be installed in the city of Maceió-AL. This work contains all the strategic planning, market analysis, operational plan, marketing plan, people management plan and financial plan that aims to attest to the feasibility of implementing this business. Play Beer is a pub aimed at a young audience that seeks a comfortable, modern, cozy place, with cold drinks and tasty snacks, so that it is even better to meet friends, family and even meet new people. Thus, the business seeks to offer differentials that involve a closer and more personalized service to customers, in a very personal and humanized way, in addition to a completely new structure, with materials of good origin, qualified professionals, a strong organizational culture that focuses on well-being. and customer satisfaction. Thus, this company aims to offer a new option for young people from the lower part of the city of Maceió, especially those with a profile to attend the establishment. For the construction of this plan, a methodology was organized that divides the study into basically eight stages, starting with the introduction, going through the business strategy, staffing needs, marketing plan, market analysis, operational plan, financial plan and conclusion. Through all the information that was collected in the course of this study, it became possible to prepare the plan.