Incidências das ações de relações públicas no marketing e na publicidade da marca Pepsico

Abstract

Public relations are the strategic pillar of communication for companies, institutions, entities and people and often guide the developments of other areas of communication such as marketing and advertising. The objective of this work is to analyze how Public Relations actions affect marketing and advertising activities in the company Pepsico, both in specific situations such as the COVID-19 pandemic, and in everyday life. Thus, it is proposed to develop a contextualization about the company in question, presenting actions considered relevant for the analysis, relating to theories and lines of thought in public relations. And in this way, reflect on how this synergy of an integrated communication, guided by public relations, collaborate for the solid construction of brands and a coherent and more effective positioning.