Plano de comunicação interna: ferramenta estratégica na BCCOM Comunicação

Abstract

This work presents the elaboration of a plan about the internal communication of Bccom Comunicação, a communication company located in Maceió-AL, highlighting the benefits and positive contributions that an effective internal communication can bring to an improvement in the quality of processes and results of associations. Despite being in the market for twenty years, the company has communication interferences in various spheres, which makes the process of exchanging information between employees more difficult. Thus, through the application of a questionnaire, bibliographic research and an In Loco study, a communication plan is proposed to simplify existing problems, through strategic actions that can improve the internal relationship, motivate and reflect on the quality of the service offered.