Conscientização ou conformidade ambiental no setor sucroalcooleiro alagoano?

Abstract

The man, intervined in its dynamics, comes promoting high levels of exploration and destruction of the planet. The planetary convivência, the management of the natural capital and ambient protection had gradually taken space in the social quarrels. The antrópica action centered in the economic growth under the capitalist optics, disdained the valuation of the biggest supply of capital that is the natural resources and the services of the ecosystem. The State of Alagoas presents reduced industrial sector, having the sugar cane-of-sugar as main culture, establishing a narrow relation with land proprietors, suppliers of sugar cane and usineiros. Of this form, the focus of this research is come back toward the insertion of the ambient 0 variable in the productive sector, in particular in the Sucroalcooleiro Sector of the State of Alagoas, being the general objective to evaluate the changes from this ambient 0 variable. They had been investigated: (a) as the companies is developing the new organizacional culture making a correlation with a historical analysis of the sector, its productive processes and politics of socioambiental responsibility; (b) analysis of the enterprise speech stops with the environment and its relations of being able; (c) description of the certifications and awardings gotten and intended for the alagoanas plants and (d) to diagnosis the politics of corporative social responsibility developed by the companies. The field research was carried through in the plants Whim, Coruripe, Guaxuma and Seresta, having criterion for choice of these companies to establish a counterpoint enters already certified with the SGA - the System of Ambient Management and the ones that are in process for attainment of the certification. The results point a speech in favor of the nature as main ideological source of modernity being that such speech was incorporated more for the happened pressures of the competition of what for the social show window. This speech found in the marketing its operacionalização and new expressions of the type: “ecologically correct”, “to preserve without destroying”, they had passed to be taken as flags incorporating its new social function of “protectors of the nature”. In fact, what it occurred was a legal and normative adequacy of the sucroalcooleiro sector to the System of Ambient Management - SGA with incessant search for awardings and certifications.