Políticas e práticas sustentáveis da cadeia do turismo em Maceió

Abstract

The adoption of public policies aimed at Operations Management is highly relevant when it comes to the Tourism Chain, a chain that contributes substantially to the economy of Maceió, involving the public and private sectors. Hence, the present work seeks to analyze the Tourism Chain Management in Maceió, regarding their policies and sustainable practices in the chain. To achieve this objective, the tourism chain was mapped, through literature review, document analysis, questionnaire and interviews with the main actors responsible for the operationalization of the tourism chain, in order to identify the sustainable practices and public policies adopted by the sector. The methodological procedure was carried out in 6 steps: 1) analysis of official tourism documents and a systematic review to identify the elements involved in the Tourism Chain; 2) creation of an initial sketch of the Sun and Beach Tourism Chain of Maceió, based on the documents and articles examined in the first step; 3) analysis of the articles from the systematic review to identify sustainable practices and public policies adopted by the elements of the chain; 4) conducting interviews with actors identified in step 1 to improve the chain mapping; validation of the Sun and Beach Tourism Chain of Maceió; 5) analysis of official documents and interviews to identify sustainable policies and practices adopted by the chain; 6) triangulation of data collected in interviews and documents, and description of elements, identified problems and identified solutions. Data were analyzed using the content analysis technique, with the help of the Atlas.ti software. The triangulation of data enabled the mapping of the Sun and Beach Tourism Chain of Maceió, which confirmed the relevance of the elements of accommodation, food, and transport. Through the results of the interviews, it was possible to identify the sustainable practices that are used by the elements of the chain, as well as the public policies implemented and in progress that seek sustainability, which contributed to the preparation of the proposal for public policies and sustainable practices as a technical product of this work, including establishing an exclusive secretariat for tourism in the municipality, inserting the tourism secretariat in the Council for the Protection of the Environment, creating indicators, promoting sustainability certificates, intensifying inspection, developing an application and formulating a Sustainability Law. Furthermore, a protocol of sustainability criteria was developed to promote the advancement of sustainable practices, in view of the unanimity regarding the absence of it highlighted in the interviews. It is concluded that there is an awareness of the importance of sustainability for the development of tourism by the government and the elements of the chain, in addition to seeking sustainability, however, it is necessary that practices are regulated through public policies so that they become the basics to be followed by everyone, and to monitor and evaluate the public policies to continue actions that are offering positive results and enable corrections. In addition, it is necessary for the government to become proactive, as it plays an important role in the regulation and inspection of practices.