App de entrega de comida e o mercado digital conectado um estudo de caso da empresa Ifood sobre a ótica da economia da Informação

Abstract

As the advancement of mobile technology, many traditional sectors of commerce have undergone transformations for the web, many companies are investing in software that provide an approach as the customer, ease of interaction and greater security in the marketing of products or services. Acting in the Delivery segment, Ifood achieved success in this segment, becoming a leader in the participation of the Food Apps market, surpassing its Ubereat and Rappi competitions. The company's success can be explained in the light of economic theory, especially in terms of information. The present work explains, using data from the organization itself and the literature on the topic, aspects of the market in which the application is inserted, as well as factors that contributed to the organization's success. With the assumptions of the information economy, the case study presents a theoretical framework that explains the strategies of Ifood and its competitors. Finally, data about the application in the 2020 pandemic is presented, showing the progress of the digital business model. The research concludes showing that assumptions of the information economy, such as the cost of imprisonment, positive feedback, virtuous circle, are supported by data collected on the websites, news, and company numbers, demonstrated to validate the theory.