Empreendedorismo no Instagram: uma análise perfil FH Nacional & Imports

Abstract

Technological advances have brought about several changes in the behavior of individuals, this stems from the practicality that the technologies have provided. The ways of relationship have been shortened in this virtual universe, bringing to itself a new face of communication, as it allows access and execution of activities efficiently. This advance resulted in the growth of users in the digital environment through more compact devices that facilitated access to this network and opened spaces for entrepreneurs who use this facility to promote their business. This study addresses the Instagram platform, and deals with how well-planned Public Relations work with Digital Marketing reaches people and the desired audience through the existing functions on the platform itself, especially in the period when all individuals need to reinvent themselves in new adaptations. Of market and social detachment caused by a deadly global pandemic of COVID-19 (corona virus disease).