Desenvolvimento de design de sistema para a capacitação dos trabalhadores do Arranjo Produtivo Local (APL) de móveis da cidade de Maceió-AL e entorno

Abstract

Clusters are a estrategy of cooperation among companies that are in the same territory, with development goals in common and the same productive action. In Alagoas, a brazilian state, the public policies to encourage clusters seek to guarantee the socioeconomic development of small producers. In the city of Maceió, in the same state, there is the Cluster of Furniture of Maceió and Surroundings, mainly formed by custom furniture producers, from which two groups are distinguished: woodwork and upholstered furniture. These, despite having support from the cluster network since 2012, still suffer from problems in their production process. There is a low capacity for innovation and differentiation from the competition; the production efficiency is decreased due to constant errors, delays and consequent rework; there is material damage; and inadequate management of residues from the manufacture of furniture. That said, Design has the means that may lead to na intervention in this reality, through problem solving, which guided this research, aimed at a strategic and interdisciplinary approach. It was studied 10 companies that participates in the Cluster to understand the entire furniture production process, as well as to analyze the reality of these companies, involving aspects of management and service provision. In due to do this, it was used a a hybrid methodology based on design research methods (LÖBACH, 2001; MORITZ, 2005) and the Ergonomic Analysis of Work (VIDAL, 2008), which allowed the identification of the major demand of the project: improve the training process for the employees of these companies. With a proposal based on service design and gamification, following Ergonomics, Human Resources and behavioral design guidelines, a system was developed to assist in the training process, consistent with the public and the reality in which it will be inserted. It reflected in a good acceptance of the system. This reaffirms the importance of introducing design in the business environment, wich was a great contribution in the process of building a culture of valuing these professionals in the regional scenario.