Podcast café da manhã: o resultado da parceria entre a Folha de S. Paulo e o Spotify

Abstract

This monograph thesis for the Federal University of Alagoas (UFAL) explores the podcast media niche, which uses the audio format, and video in some cases, and, thus, is conquering increasingly notoriety in the web as a cyberculture product. According to a new research, published by the Brazilian Institute of Public Opinion and Statistics (Ibope), on May 2019, 40% of 120 million Brazilian internet users have already listened to a podcast. In this paper, an examination is proposed for this media format, with its analysis based on the journalism category. In this specific case, the study is about the daily informative “Café da Manhã”, which is a co-production of Grupo Folha de S.Paulo and streaming platform Spotify. Premiered on January 1st, 2019, the daily show introduced a sponsorship approach of Spotify in Latin America. The partnership – that has been working well – has already positioned “Café da Manhã” as one of the most listened podcasts in Brazil. This paper investigates and reports how consumption of information was transformed by the public that once was consuming the information through the traditional mass media forms, and now is generating demand for the podcast consumption in the world wide web, in order to stimulate the production and distribution of content.