Uma amiga basta: O design gráfico como agente no processo de fortalecimento na luta das mulheres contra relacionamentos abusivos

Abstract

The social role of design is capable of acting in aspects of interest to the community, realizing this impact by facilitating information, development processes and as an emancipating agent. The structure of our current society is built on a predominantly male culture, when discussing gender roles and traditionally maintained behaviors, contemporary feminism elucidates how the affective relationship between men and women is established, identifying toxic behaviors legitimized by a patriarchal society. When recognizing the proposed cause, it is perceived that design can add to this struggle as a disseminator of ideology, helping to expand the collective debate about this type of love relationship. The work project denominated as Uma amiga basta pretend to use graphic design as an agent in the process of strengthening women's struggle against abusive relationships, using a hybrid methodology to develop a design artifact for social networks, which enables the dissemination of information and the construction of a support space for women.