Metodologia para operacionalizar ambientes de inovação em economia criativa

Abstract

The maintenance of business in the business environment represents a daily challenge for those who undertake, there is always the need to think about differentiated products and services, which enchant the public and generate economic returns to companies, boosting the economy. In this sense, innovation has been an increasingly widespread and necessary term for companies wishing to stay in the market. In this context, the activities of the creative economy present a natural advantage, since they are composed of activities that have human creativity as their main asset, generating goods and services that are susceptible to intellectual protection, inaddition to providing the different productive chains with innovation differentials. However, due to the high degree of intangibility presented by creative activities, there is some difficulty in understanding and generating innovation. Various models of innovation environments have facilitated this process, in different economic segments, but there are few directed to creative economy, and these environments are still little used by entrepreneurs in this area. Based on the hypothesis that innovation environments directed to creative economy activities can increase the sustainability of these businesses from the perspective of organizational innovation, the objective of this work is to identify a model of performance in innovation environments that fits the needs of ventures of the creative economy in Alagoas. To this end, an exploratory and bibliographic research was conducted to understand the main concepts and models that help in this construction. At the end of the work, the appropriate method will be delivered to the reality of Alagoas, as well as reflections and recommendations.