A folkcomunicação como uma estratégia de desenvolvimento da economia do turismo no município de Maravilha – AL

Abstract

Currently, tourism is a very promising activity when thinking about economic development, since it is being able to compose a good part of the Brazilian Gross Domestic Product. In Alagoas tourism is shown as one of the most important economic activities of the state and public policies in this sense given this importance, however, these policies and this incentive to tourism are only developed in specific places in the state and the city of Maravilha, although rich in wealth tourism and natural resources to be kept out of these public policies. With the knowledge of these riches and the potential and from previous research on Folkcommunication, we believe that the use of these as strategies for the dissemination and presentation of wealth would bring a leverage to the tourism economy in the place. In this sense, Folkcommunication is effective when it comes to the use of the folkloric and cultural potentialities to promote a given locality. Given this context, this research seeks to present how the tourism economy can be developed in the municipality of Maravilha using folkcomunicational elements as a promoter of paleontological findings and natural wealth.