A revista Veja e os mecanismos de construção de sentidos

Abstract

This study, titled: Veja magazine titled and the mechanisms of making sense, aims to understand the investment discursive Veja magazine in the construction of meaning effects on itself and the facts. We made a theoretical option for the Analysis of Speech because it allows us to go beyond the transparency of language and into their opacity, taking into account the historicity of the constitutive of what to say. The study found that the movement of meaning in speeches of Veja magazine if given from their association with the ideological formation of capital, the dynamics of explicit directions by what was said and by what wasn t. The way of functioning of discourse Veja magazine reiterates the dominant discourse about the objectivity brought to visibility in its senses told some, hiding / silencing others, restoring from an effect of evidence, certain senses as the only possibility brought. Inserted into the logic of capital, whose objective is profit, and magazine sells its merchandise, coating them with an aesthetic fit for consumption and as a means of communication to get support in its say about the objectivity, the magazine builds on itself same effect on jurisdiction to ensure credibility for its say. Veja magazine produces / reproduces, through discourse, the logic of the system, while producing discourse itself, establishing the objectivity and sense over itself.